The Microsoft Worldwide Partner Group enlisted VMG Studios to create a series of animations for Microsoft Inspire, their premier partner event. Our task was to develop animations announcing significant updates to the partner experience, including a new website, strategies, and incentive programs.
Our belief is that business-to-business (B2B) communications should be every bit as engaging and aesthetically pleasing as business-to-consumer (B2C) communications, this project put that philosophy into practice. The video series featured the World Wide Partner Hub interface in a dynamic 2.5D space and combined it with animated characters and iconography.
This is a great example how VMG Studios combines our B2B communications expertise with content that supports major events.