It’s always fascinating for us to work with Microsoft Research to help them visualize future products ideas that could fuel internal think tanks and pitches to senior leadership and other stakeholders. As the world was rapidly adapting to a hybrid work environment, this video imagined a product called Salt that would support hybrid work models, remote work, and virtual collaboration.
Animation is a great way to visualize an idea and help people imagine how it could manifest in real life. So, with this video we created a vision of a future where, thanks to Microsoft Salt, work was more flexible, more productive, and more balanced. After the gloom and claustrophobia of the pandemic, we also wanted to present a vision of the future that was colorful, mobile, and exhilarating, where you could feel the wind in your hair.
Great things–for Microsoft, for their customers and clients, and for us too. Microsoft Salt served as a sneak preview for all the cutting-edge Microsoft productivity and collaboration tools that were to come, including Loop, Clipchamp, Designer, and Copilot-infused, AI-empowered customer service, field service, and cyber security offerings. We have been honored to work on promotional and informational videos for every one of those products.