Microsoft approached us to help launch a vision of how their new campus-wide transportation project would work. This initiative was designed to enhance time management by offering employees a variety of transportation options, from electric scooters to cars, and buses, ensuring they could stay connected and productive even while on the move in an increasingly digital workplace.
Our task was to communicate the benefits of this new ride-share system to Microsoft employees, making sure they understood how it worked and how it could enhance their daily routines. We developed a series of engaging scenarios featuring three characters, each trying to reach the same meeting from different locations on campus. These scenarios effectively demonstrated the flexibility and efficiency of the new transportation options, highlighting how they contribute to a more connected and streamlined work environment.
The visual storytelling and thoughtful execution helped spread awareness and drive engagement, reinforcing Microsoft’s commitment to innovation and employee wellbeing.
