For this project we were excited to conceive an innovative approach to presenting motivational addresses from Microsoft’s senior leadership team. VMG Studios engaged talented graffiti artists to craft a vibrant and inspirational backdrop and helped to coordinate an impressive lineup of senior leadership team interviews, including CEO Satya Nadella.
Our production approach combined documentary-style filming of the graffiti artists at work outdoors on the Microsoft campus, including deploying a drone to capture dynamic bird’s-eye-view shots that conveyed a sense of scale and added visual interest to the final piece. SLT interviews were conducted at interior locations on the campus, with key motivational words from the interviews being incorporated into the graffiti mural. The end result was a video that provided a refreshing approach to SLT addresses that transcended the usual ‘talking head’ format.
This initiative showcased VMG Studios’ strength in metaphor-driven storytelling, our seasoned experience in managing high-level executive communications, and our adeptness in orchestrating complex art installations.
