For a multinational technology giant like Ericsson, Mobile World Congress is a critically important event and high-profile opportunity to preview their innovations to industry leaders and prospective clients around the globe.
Given the importance of the occasion, we honored that legacy client Ericsson entrusted us to create a 6-part series of use cases videos highlighting the benefits of their Global Network Platform and the monetization opportunities enabled by unleashing 5G capabilities across a wide range of APIs.
In addition to our expertise applying the Ericsson brand to a wide range of deliverables, this project encompassed an international network of Ericsson partners, including Vodaphone, Telefónica, Orange, and Blacknut Cloud Gaming, all of whose brands had to be integrated and presented appropriately. With all of these companies in the mix, the work serves as an excellent example of VMG’s Studio’s diligence and precision when it comes to brand application.
The videos were the centerpiece of Ericsson’s 2023 Mobile World Congress exhibition and were so well received that Ericsson engaged us to create 11 more videos for Mobile World Congress the following year.
