Amazon Devices called on us to help them make a big impression for the debut of Alexa Together, a new product helping elderly people communicate with family members through Alexa. The product was designed to help ensure safety, independence, and peace of mind through better connectivity. To maximize impact we developed a comprehensive, multichannel, direct-response marketing campaign for Alexa Together, featuring desktop and mobile banner ads, Instagram carousels, and custom Facebook posts.
VMG Studios developed messaging and visuals specifically designed to connect with the target market: family members caring for elderly relatives. This demonstrates VMG’s ability to weave campaign narratives across a diversity of platforms while communicating a consistent, unified message.
