Amazon collaborated with VMG Studios to develop a diversity and inclusion e-learning course. The course was designed to help Amazon employees prepare in advance for in-class sessions.
Amazon wanted us to create an engaging and comprehensive program that would be accessible to individuals across diverse roles and educational backgrounds. VMG Studios conceptualized and developed an interactive course which we set in an Amazon marketplace. The course featured on-camera talent and warehouse employees to ensure inclusivity.
Each module included videos of Amazon leaders emphasizing the importance of diversity and inclusion. The course was segmented into four 7-minute modules, designed to be ‘snackable’ help ensure higher completion and engagement rates. We designed interactive Q&A elements at 90-second intervals to further engage viewers and improve retention of important information.
The curriculum covered definitions of diversity and inclusion, strategies to enhance them, and methods to address unconscious bias. The feedback has been overwhelmingly positive, underscoring the program’s effectiveness in promoting a more inclusive workplace.
