We had the exciting opportunity to collaborate with Twitter on their Equity, Diversity and Inclusion program, a project that allowed us to push our creative boundaries in animation. We blended stock images with vibrant Twitter-branded textures, like paper tearing effects, to craft a visually engaging story.
Our goal was to effectively communicate the importance of Twitter’s EDI initiatives and deepen employees’ understanding of diversity across the company.
Working closely with Twitter’s supplier diversity lead, we developed and refined the script to ensure it highlighted key aspects of their program, making the complex themes of equity and diversity more relatable and accessible.
This project was about more than just animation; it was about using dynamic visuals and color overlays to tell a compelling story showcasing the breadth of diversity across the entire supply chain. This initiative helped Twitter employees gain a deeper understanding of the impact of the company’s EDI efforts.