Part circus, part cabaret, part musical comedy extravaganza, Teatro ZinZanni is an international phenomenon with a multi-decade history in Seattle. We were happy to run away and join the circus when they approached us to help them build on their existing success and reach an even wider audience with a new commercial campaign.
Teatro ZinZanni’s tagline was Words Cannot Describe. We agreed. So we had to find a way to show what could not be described.
With that in mind, we were more than happy to immerse ourselves in the magical world of Teatro ZinZanni, carefully studying every act to select highlights from a show that seemed to be almost entirely comprised of highlights, and then create a commercial that would communicate the wonder of the experience to a wider audience.
The commercial drove an 11% increase in Teatro ZinZanni’s web traffic and boosted ticket revenue by $325,000 within six months. Our collaboration won an Emmy award and established an ongoing relationship with this extraordinary organization.
