Challenge
Although most of us spend multiple hours a day on our mobile phones, many of us don’t know how mobile even works. T-Mobile engaged us to create a series of videos to explain the finer points of cellular networks to government agencies.
Challenge
Although most of us spend multiple hours a day on our mobile phones, many of us don’t know how mobile even works. T-Mobile engaged us to create a series of videos to explain the finer points of cellular networks to government agencies.
Solution
We created a series of six videos using stock images and animation within the classic T-Mobile brand to explain the impact of mobile networks on geographic and economic development. We personalized the information by including a key character in each video and explained his or her relationship to the topic and how it affects them. By centering the information around individuals, we made the information relatable and part of a larger story to engage our audience and improve retention.
