The first of what was to become many Starbucks’ projects began when they asked us to create a series of employee safety and security videos for their Partner Preparedness Program. The challenge: Address serious, even scary, topics in an engaging but not intimidating way. Our solution: Create animated Starbucks Beans characters and add some humor into the mix without trivializing the seriousness and importance of the subject matter. The animated beans became a major phenomenon. But that’s another story!
The Beans proved to be the perfect vehicle for showing emergency situations in a way that conveyed the key information without being overly intimidating. As with any good cartoon, our animated characters could bounce back from drastic situations and be good as new.
The Partner Preparedness Program videos skillfully employed humor and creativity to make important emergency response information compelling and memorable.
This project reinforced Starbucks’ commitment to the safety and well-being of its global partners and showcased our ability to transform traditional corporate messaging into something truly impactful.
