Seven years and dozens of projects into our relationship with Starbucks, the runaway success of our animated Starbucks Beans characters continued to pick up steam. The Ethics & Compliance team called on us to create a number of videos to help them raise awareness about, well, ethics and compliance among their global partners. In addition to brewing up some fresh Bean characters, we created a brand-new character just for them: Puppuccino The Courageous Compliance Canine.
The videos we created for Starbucks Ethics & Compliance were both educational and highly entertaining, with Puppuccino stepping in at key moments to point out ethical no-nos and advocate appropriate responses. Our first Ethics & Compliance video was so well received that the team returned to us to help them create a new promotional video to raise awareness about their updated Help Line for employees. They asked us to create something memorable. We jumped at the chance.
The Ethics & Compliance team initially asked if we could create a jingle to make the new Help Line number more memorable. Instead, we created an animated video featuring DJ Puppuccino spinning a completely original rap song that our creative team wrote and performed. The rap rhymed all the features and benefits of the new Help Line and topped it all off with an earworm of a chorus that made the new Help Line phone number completely unforgettable.
Ethics & Compliance is serious business. And what makes it work is when partners (employees) everywhere truly understand what Ethics & Compliance is and how to apply those lessons to real-life situations. That’s how the ideal becomes the day-to-day behavior that makes for a healthy, safe, and functional work space. Puppuccino and his Bean costars have proved to be a highly effective way to capture partners’ attention and get the message across.