Starbucks wanted their employees to invest in the company’s success–literally. But stock sharing program participation can sometimes be thwarted by complexity. That’s why Starbucks’ Global Stock group turned to us to create a program rollout video that would appeal to employees and motivate participation.
To achieve this, we turned once more to the now-very-popular animated Starbucks Bean characters we had deployed so effectively in their emergency preparedness videos. These characters captured viewer engagement and helped us to explain the intricacies of their Bean Stock stock sharing program through clear, accessible narration and visual examples.
The outcome was highly successful and accessible videos that increased employee awareness and understanding of the project and also won an award for Best Video Communication at Starbucks’ Global Equity Organization Conference.
This recognition led to further collaborations with other Starbucks departments who were eager to replicate the success of the Bean Stock series. This project exemplifies VMG Studios’ ability to distill complex information into engaging, educational content and enhance corporate training with creativity and clarity.
