Starbucks Bean Stock – VMG STUDIOS

Starbucks Bean Stock

Animated Explainer Videos for Starbucks’ Stock Program



We were thrilled when the Global Stock group at Starbucks approached us to produce a series of videos explaining the key benefits of their Bean Stock program. The VMG Studios team was challenged to create an educational, engaging series tackling a subject that can be intimidating and overwhelming: stock options and vesting.


We created a series of character animations featuring the heart of Starbucks’ business – beans! The bean characters keep the viewer engaged in the content while the narrator explains how Bean Stock works. This series was an instant success and won the award for best use of video communication at Starbucks’ annual Global Equity Organization Conference. Other Starbucks groups have since reached out to us to create their own Bean videos.

Style & Production