Microsoft approached us to partner with them on a What is Loop? video to drive awareness and adoption of the latest addition to the Microsoft 365 product suite. This initial engagement was all about bringing the Loop brand to life through animation and illustrating the product’s ease of use and powerful collaboration features and functionality.
Working closely with Microsoft’s design teams, both in-house and globally, was integral as we navigated synchronizing our animations with their evolving Figma designs. This collaboration was crucial, as the brand was still being defined while we were creating the video. Our goal was to animate the static Figma files into vibrant, dynamic representations of the Loop brand.
This project was an interesting creative challenge and a significant opportunity to set the visual standard for all Loop marketing materials. The successful execution of this video set a high benchmark and established us as a key partner in helping Microsoft promote their latest productivity and collaboration tools.
