The Microsoft Azure team asked VMG Studios to produce an explainer animation highlighting the key features, benefits, and value propositions of Azure Arc, which brings Azure security and cloud-native services to hybrid and multi-cloud environments.
The challenge was completing the project in four weeks. After understanding the Azure team’s goals and desired outcomes, we recommended optimizing the visuals based on a static infographic. This approach fast-tracked the design and storyboard process, helping us create a comprehensive customer journey story.
We used 3D animation to enhance the visuals, ensuring a compelling viewer experience while adhering to Azure’s brand guidelines. The animation was so successful that we were re-engaged to produce an awareness banner ad campaign for Azure Hybrid Cloud. This involved detailed copywriting, wireframing, graphic design, and animation to create dynamic banner ads. This multi-project effort showcases how client referrals are a tangible measure of success.
