Facebook Supplier Diversity

Highlighting Facebook’s Supplier Diversity program.

Live Action

Challenge

Facebook was looking to add new diverse suppliers to its vendor ranks and wanted to create a video to encourage other diverse suppliers to reach out to Facebook as potential candidates for their Supplier Diversity program.

Solution

We decided that a fun, engaging way to highlight Facebook’s dedication to supplier diversity would be to frame the video within the Facebook platform. The video shows a variety of diverse suppliers, including our very own CEO, Kelly Sparks, in way that feels native to the social media site.

Style & Production