The central focus of the Measure Up social campaign was raising awareness about Amazon Ads omnichannel metrics capabilities and the benefit to sellers as they use metrics to measure campaign success.
As part of a larger multi-tiered campaign, we created original designs to build awareness and drive viewers to blog and eBook content being pushed through Adweek and Digiday.
Collaborating with the dedicated social team and creative director we devised a campaign that would draw upon traditional Amazon Ads brand and attract attention with original dynamic graphics, messaging, and animations. The art is simple yet eye-catching and direct. The perfect combination of tactics and results for this large-scale social campaign.
The campaign created a seamless visual partnership between content coming from several authoritative sources targeting current and prospective sellers across LinkedIn and Meta platforms.