Alexa has become synonymous with solutions for nearly any need. We leveraged this recognition in our advertising series for Alexa Together, aimed at helping Amazon connect with the senior demographic. This campaign was designed to showcase their advanced alert and communication response features. As partners in the product launch, we developed a comprehensive suite of assets tailored for diverse platforms.
Each piece was a testament to our holistic approach—spanning strategy, design, branding, and programming—to make this promotion engaging and dynamic. Our collaboration extended deep into audio production, ensuring every piece was perfectly on brand. A fun fact: Alexa herself was part of the project! The core objective of the “Alexa Together” launch was to spotlight genuine stories and relationships that demonstrate Alexa’s role in enhancing safety. Thanks to our longstanding partnership with Amazon, we take pride in being recognized as experts in Amazon devices and contributing to a community that trusts and values innovation.
