Here are the details. VMG Studios created two large scale product launch videos for Xbox dialing into the online unboxing ethos. The first, a hot new controller in Pulse Red for a Valentine’s Day release. Second, a super-secret reveal of their groundbreaking new wireless headphones, bringing stories from the inside to life for an immersive experience. Game On!
Working closely with the Xbox social team, we understood we would have to come up with something new that would appeal to their avid audience and make every gamer’s heart race with excitement.
Our approach? Unveil the pulse red controller with extreme close-up beauty shots tantalizing viewers senses placing them directly into the experience. Then we layered in quick edits and dynamic split screen cuts of the actual unboxing with our talent Josh, upping the sense of urgency and appealing to the emotion of the game piquing viewers interest in the amazing adventures that await.
Partnering with Xbox on this groundbreaking project allowed us to craft a narrative beyond your basic unboxing. And so, we brought together the minds behind the headset for an intimate exploration of their collective vision.
The real magic of this story lies in the reactions of the team who worked for years to bring this headset to life. To create this story, we conducted candid interviews highlighting each person’s own contribution, then we connected them to a console and filmed as they experienced for the first time the real audio, real time, in a real game.
From the meticulous craftsmanship to the cutting-edge technology, each component tells a tale of innovation and ingenuity.
