To assist HP in selling devices preloaded with Windows 11, a multifaceted marketing campaign was developed. The campaign featured an 11-week direct response initiative, a fully animated 3D announcement video, and four comprehensive infographics. These assets effectively highlighted Windows 11 features, provided essential upgrade information, and offered guidance to customers on managing their old devices after upgrading to a new HP device.
To maximize the versatility and efficacy of the campaign, we designed, developed, and optimized all of the Windows 11 campaign assets for both commercial and consumer audiences, using a ‘light mode’ look and feel for the consumer audience and ‘dark mode’ for the commercial audience. All good!
The Windows 11 HP campaign was so successful that, in an unexpected turn of events, the email marketing campaign actually went viral. To capitalize on the campaign’s momentum, Microsoft then asked us to create versions for Dell and Lenovo.
