At VMG Studios, we pride ourselves on the strong relationships we build with our clients. Our long-standing partnership with Microsoft’s OEM HP group is a testament to this, as they’ve become like family to us. They consistently turned to VMG Studios for engaging training and marketing content to showcase the latest innovations in Microsoft technology for HP devices.
Over the years, we developed a comprehensive series of training videos designed to educate sellers and partners on new features and products.
The training videos focused on two primary customer audiences: 1) Parents and students looking for devices and software to support their educational goals, and 2) Professionals looking for secure, high-powered devices that could keep up with their fast-paced work lives. The goal was to create training videos that would enable sellers to be equally effective with both audiences.
We turned preconceived notions about training videos on their head in order to drive viewer engagement and get the message across. Featured characters included a martini-drinking secret service agent, a precocious child genius, a magical transformation button, and a rigged lie detector test. Then there was the businessman who could only speak business jargon, and a basement podcaster.
Why not make the experience as enjoyable as it is effective? VMG set out to engage sellers with scenarios and storylines that were improbable, highly unrealistic, and downright silly—while still delivering the essential information, of course.
The amount of work we have produced for Microsoft’s OEM HP team speaks volumes. Year after year, they have returned to VMG Studios, entrusting us to create and localize training series for various languages and regions. The results are clear, partner sellers and resellers not only embrace the training but also delivered impressive completion metrics, reinforcing the impact of our strategy.
