VMG Studios partnered with Fifth Third to expand their existing financial literacy programs that serve the communities in which they have a foot print. Our charge was to transform their free financial education program from a booklet into a completely reimagined digital interactive experience focused on engaging grade school students and empowering their financial futures.
Young Bankers Club is a proud recipient of:
The project was an exciting undertaking that began with developing an updated curriculum based on Common Core and Jump$tart National Education standards. We partnered with educational experts and conducted focus groups with students, teachers, and child-focused community programs.
Once creative and prototyping was in full swing, we began development on the interactive exercises and reward systems that would entertain and engage users. Finally, we ran beta tests, developed physical collateral and documentation, and managed shipping and deployment. The complete package!
Introducing:
We branded and customized the platform and developed enrollment and reporting strategies and pages, enabling the client to deliver a great interactive educational experience and track the results.
In addition to executing the design and development of the course, we worked closely with Tovuti LMS to develop the platform experience.
Students report that they love our main character, Maximillion MoneyTM. Teachers enjoy administering the program. And Fifth Third Bank loves witnessing the impact their program has on the communities they serve.
The Young Bankers Club has consistently yielded impressively high user completion rates. The program regularly boasts an average lesson completion rate of 91%. And pre and post-testing scores show marked improvement and retention. The program, comprised of multiple courses (or as we like to call them: adventures), continues to attract enthusiastic new users, numbering in the thousands.
