Challenge
The Azure team reached out to VMG Studios to produce an explainer animation highlighting the key features, benefits, and value props of Azure Arc. Time was of the essence – the project was needed in just four weeks and those included the Thanksgiving holiday.
During our initial call, we reviewed the team’s goals, vision, desired viewer action, and deployment strategy. These answers informed our recommendation, which included considering optimization best practices for various playback or launch use cases. In order to help the client save time and money, we leveraged a static infographic as inspiration for their video. By repurposing this artwork, we were able to fast forward the design and storyboard process, identify and create key missing pieces in the same aesthetic, and tell a more comprehensive story of the customer journey. Using 3D animation, we up-leveled the video to make it stand out while creatively playing within Azure’s brand guidelines.
