Challenge
Facebook was looking to add new diverse suppliers to its vendor ranks and wanted to create a video to encourage other diverse suppliers to reach out to Facebook as potential candidates for their Supplier Diversity program.
Facebook was looking to add new diverse suppliers to its vendor ranks and wanted to create a video to encourage other diverse suppliers to reach out to Facebook as potential candidates for their Supplier Diversity program.
We decided that a fun, engaging way to highlight Facebook’s dedication to supplier diversity would be to frame the video within the Facebook platform. The video shows a variety of diverse suppliers, including our very own CEO, Kelly Sparks, in way that feels native to the social media site.
